Concepts x New Balance

Client Work: Concepts x New Balance Collab

A couple of weeks back I got to shoot for New Balance South Africa.

I woke up at 4am to shoot some of New Balance’s Joburg based influencers for a campaign they were doing for a collab with Concepts.

We shot for nearly the whole day, but I got to meet some really cool people.

The New Balance Influencers

I shot Zingisa Ntantiso first. Poor dude had a call time of 5am!

Concepts x New Balance

Second was my mate, comedian Donovan Goliath. Donovan’s a creative type, so we worked pretty well together. He’s like me, and will do anything to get the perfect shot. I probably took more photos of Donovan that day than anyone else.

Concepts x New Balance

Next was Mongezi Lunga Kupiso. We’d originally planned to meet at Constitution Hill, but they’ve become so strict with people taking photos that we improvised and found locations in Braamfontein’s back alleys.

Concepts x New Balance

Courtnae’ Paul, the B-Girl, DJ, choreographer and creative director, was next. I didn’t know what to expect, but she had a bit of an ace up her sleeve.

Concepts x New BalanceLast on the list were the twins from YoMzansi. These guys had an awesome energy to them and they were a pleasure to shoot.

The Final Result

Competition Alert: Stand a chance to WIN a pair of the most exclusive NB sneakers in Jozi! We’ve hidden the super-exclusive Concepts x NB Collab sneaker in this video. See it? Screenshot it. Then repost your shot of the shoes, while tagging us, @NewBalanceZA and @Xtrendstore using #NBCityRivalrySA. Launching today, there are only 16 pairs available at the @xtrendstore in Braamfontein. Go check it out. A big thank you to our Jozi friends for helping out with this GIF: @sirlungsta, @Courtnae_Paul, @Donovan_Goliath, @YoMzansi and @my_zingi. Shout-out to our photographer, @alessiolr, who captured our guys out and about in Braamfontein. Competition Dates: 16 – 22 April Ts and Cs in the link in our bio.

A video posted by New Balance South Africa (@newbalanceza) on

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